- Benefit Cosmetics is an American cosmetic brand manufacturing beauty products since 1976.
- Their product includes makeup products like concealers, bronzers, eyeshadows, lipsticks, etc. and skincare products like cleansers, moisturizers, eye care, body care and so on.
- They believe that laughter is the best cosmetic.
Makeup, skincare, brush kit, gifts
Time and place: 1976, US
Early products: cosmetic products
Founder: Jean Ford, Jane Ford
San Francisco, US