Penelope Cruz, Lancome’s New Look

Penelope Cruz It is without a doubt one of the most recognized Spanish and also the most sweeping, only therefore, deserves that we let us echo of the news that has now come to light and where is confirmed which will be your next advertising campaign related to the beauty. This time will be for the French firm Lancome and more specifically for its Tresor perfume

In images We see part of the photo shoot for the campaign, carried out by Mario Testino and which took place on April 28 at a Parisian hotel.

This campaign coincides with the 75th anniversary of the perfume Tresor, an emblem of the French brand that bets on the best-known faces of today for promociar their perfumes. Without going any further Julia Roberts It has become the global Ambassador for this summer and Penelope will be for the winter.

At the photo shoot we have seen with a black dress and a hairstyle with collected that my colleague Laura already analysed in detail few days ago. It also highlights your makeup, betting on a feeling of freshness and naturalness, without charging too much his face, something that Penelope is almost always achieved successfully.

The campaign will probably in autumn, facing Christmas will be the strong French House bet. Until then will be some mystery to solve, for example if Penelope will follow as the image of L ’ L’Oreal or not, but remember that both houses belong to the same group of companies.