“The Atelier” by L’OrÉAl Paris: Berlin’s New Beauty Hotspot

Berlin has a new beauty hot spot:”The Atelier” by L’Oréal Paris. Under the motto #parismeetsberlin there was a lot of prominence at the opening. Starting with the official brand names of L’Oréal Lena Mayer-Landrut, Heike Makatsch, Iris Berben, Miss Fame and Wotan Wilke-Möhring about blogger and Vloggerprominenz to model Barbara Meier and singer Victoria Swarovski.

During the Berlinale, celebrities from all over the world gather in Berlin. Hollywoodstars, models, influencers and TV stars and other industry sizes are given every year in February to present their latest films and projects – or the red carpet of vanities is simply about seeing and being seen.

This year too, L’Oréal Paris is again the official partner and cosmetic expert of the Berlinale.The Atelier by L’Oréal Paris was opened in Charlottenburg, just around the corner from Berlin’s famous Ku’damm.Brand ambassadors Lena Meyer-Landrut and Miss Fame presented the rooms artistically designed and conceived by make-up artist Miriam Jack – as a creative place for inspiration and communication.For the opening reception in the stylish old apartment, about 150 invited guests, including Heike Makatsch, Wotan Wilke-Möhring, Iris Berben, Nina Bott, Victoria Swarovski and Sila Sahin.

But there was also something to be admired at every corner of the studio: a self-made photo station and plenty of dressing tables to match the latest make-up and Colovista looks (the new, hottest haircolours by L’Oréal) the support of professional stylists.

– The pictures:L’Oréal Atelier opening

In the studio, video tutorials will be produced as of now, and free workshops will be offered during the Berlinale where visitors can experience the L’Oréal Paris brand and enter the world of makeup trends and hair styling innovations.A really great idea to bring the experience beauty and makeup to a new level.

All further information about L’Oréal Atelier is available HERE on HomoSociety!

More photos of the event and the Berlinale can be found on the fem. Instagram account!