The first nod from the Parisian pastry chefs Ladurée with the world of beauty was in 2007 with Sephora. They have in their catalog a section of beauty, Ladurée Beauté, which will be expanded soon launching definitely one makeup line.
It will be added to the cream, milk and body oils a makeup palette. Blushers, powders, lipsticks, make-up. Luxury brands to diversify their markets and Ladurée promises refinement and elegance. The name of the collection, “Les merveilleuses”. Very french and somewhat bombastic.
Collaboration with the brand Paul & Joe bode packagings original, irresistible. If you know the brand you do an idea of what I speak. If not so, in Jezebel beauty show you some groundbreaking examples of labial and pressed powder compacts.
The funny thing is that although both French companies go to first launched in Japan. We’re talking about February 2012. It will not reach Europe until autumn 2012. I would like that they surprise us with a packaging less classical than its basic cosmetics line. We will know the coming year.