Innovations follow a breakneck pace. With the help of a specialist, we explain how and why you should use and abuse the new multifunction formulas.
The hair is our second card, then to the face. And, as such, deserves the same degree of dedication. The logic is just a. If we apply exfoliating, moisturizing creams, séruns, tonics and acids, in an attempt to maintain a youthful countenance, we should also do the same with the hair. This explains the boom of new hair care for all hair types and needs, providing increasingly personalized actions.
We are talking about treatments that go far beyond the traditional Protocol Shampoo-Conditioner, like cleaning conditioners, shampoos, creams, PEP talk right now the BB creams for hair and anti-aging treatments. Jeanne Noble, an expert in pharmaceutical sciences and dermocosmetics, explains that in this industry it is important to create products more and more adapted to the lifestyle and preference of consumers.
We are witnessing a real boom in the area of hair care products. The new treatments are many and varied, but will be effective? With the help of a specialist, we explain how and why you should use and abuse the new multifunction formulas. Result, there are plenty to choose from.
But how do you make a wise selection. Where should we start? At the beginning! See also the gallery where we solved eight secrets for having long hair and beautiful and the eight gestures to a hair full of movement and form.
The evolution of habits
For centuries, the personal hygiene was relegated to the background. Rarely showers, we were washing the parts of the body perspired, and if you didn’t have lice, was not a priority. However, in the late 20th century, the importance and the frequency of hair hygiene increased significantly. According to Jeanne Noble, at that time, ‘ shampoos were too scourers, used formulas with tensioativos very aggressive (such as sodium lauryl sulfate).
Consequently, people started having scalp problems and returned to wash your hair less often. What, in the opinion of the expert in pharmaceutical sciences and dermocosmetics, capillary health also hampers. The hair should be washed whenever necessary. In Portugal, this still is not the case, hence the terms many cases of dandruff and fall alert.
All this has created a need for softer products, allowing a regular hair hygiene without causing irritation on the scalp and damage the stem. Thus, at the beginning of the 21st century, began to appear with less sulfates, shampoos with sulfates less scourers, with less foam. At the bottom, the hair care products have been given formulas where he highlighted the action of natural ingredients.
And these usually are better tolerated. Plants have a lot of affinity with human beings», confirms Jeanne Noble. These formulations plants came to enable individuals with hairy hides more sensitive, oily hair and/or thin, you could keep them healthy and handling them without fear.
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